NielsenIQ looks into the state of the category and how CPG brands can take an attribute-driven approach to target consumers as their needs and purchasing patterns evolve.
Quantum Metrics’ latest retail benchmarks report, “Adjusting for Inflation,” identifies how rising prices and concerns about a recession are causing consumers to rethink their shopping habits.
Amazon has elevated Tinuiti to “advanced partner” status through a new global recognition program that recognizes partners based on the growth they deliver for Amazon's Ads Partner Network.
The Revlon-owned beauty brand has expanded its partnership with Ulta Beauty to include an in-store assortment, coupled with a new sampling and loyalty program.
Recent research from Skai indicated that commerce ads across retail media and social media grew substantially, while paid search spending focused more on services than goods.