Amazon.com, Inc.

Five campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Upgrade imagery to overcome challenges in personalizing the shopping journey, says Vizit's Jehan Hamedi.

Glanbia Performance Nutrition’s SlimFast gave Walmart an exclusive launch window for a line of intermittent fasting products that launched in September.

See how retailers including Walmart, Target and Amazon pushed their sales events earlier this year with a sampling of activity.

Described as “inspirational destinations,” Best Buy’s immersive format includes dedicated demo areas, brand shops including for Lego and more space for Geek Squad services.

Despite a looming recession, a recent consumer survey from Deloitte found that shoppers plan to spend half of their holiday budgets during the Black Friday and Cyber Monday sales this year.

Pernod Ricard took ownership of the color orange on Pinterest to support the recent launch of its Jameson Orange flavored whiskey.

TikTok Shop has begun rolling out to select U.S. merchants, allowing users to purchase products directly within the video-sharing platform.

Research details how Hispanic consumers behave collectively and across acculturation levels and age cohorts.

The Path to Purchase Institute, in partnership with 84.51°, is proud to announce the winners of its second annual OmniShopper Awards.