Report says Millennials are expected to lead spending this year, particularly online, as '90s nostalgia continues to grow in popularity and find its place in today’s pop culture trends.
Digital marketing agency NetElixir released its 2023 holiday e-commerce marketing calendar and e-commerce growth forecast ahead of what it believes will be the first AI-powered holiday season.
The fourth edition of The Mars Agency’s “Retail Media Report Card" evaluated 14 retailer media networks across five performance areas, and Walmart received the highest overall ranking, primarily for enhancements made to its measurement tools and media products.
Just before the merger closed, Quotient launched Brand Safety, a capability within its DOOH platform that helps advertisers ensure inventory is near points of interest, venues or businesses that align with their brand and messages.
Technology startup Juxta recently trialed its first unstaffed, portable "Nomad" shopping units in North Carolina, and it has further roll-out plans for the U.S. and Europe.