Amazon.com, Inc.

P2PI's retailer profiles are updated and added to regularly with e-commerce news, retail media developments, research, collaborations and more. Here is a sampling of recent activity — which is updated biweekly.

The program integrates brand partners directly into Amazon’s seasonal campaigns, including 3D OOH, live, experiential and retail media.

Industry analyst Kiri Masters breaks down the AI-led evolution of e-commerce and what CPGs can do to stay ahead.

Derek Gaskins, BP head of guest experience, details the necessity of a seamless shopper journey, leveraging high-value categories like coffee and tobacco, and challenging giants such as Walmart through coalition-based retail media.

Kroger, Costco, Lidl, Target and others shared retail media-related advancements and news during the month.

Advertisers can now measure how Amazon DSP campaigns drive purchases both on and off Amazon in consumer electronics, home goods and other categories.

The sister-owned oral-care brand leveraged Amazon Ads tools to scale awareness, conversion and loyalty.

Clinch will become the first third-party ad-serving solution to deliver ads to Amazon Ads’ “Custom Audiences” through a server-to-server integration.

Expanding retail media into interactive streaming environments, the beauty brand is the first to use a native live-shopping feature powered by Amazon Ads on Twitch.

Read about Business Excellence winners Amy Avellar, Rachel Bennington, Bryce Caswell, Louise Cotterill, Emma Dean, Lindsey Hogan, Megan Hoppenjans, Katie McGee, Neha Pokharna, Heather Redman and Lauren Wood.