CPG brand marketers in this year's survey indicated that RMNs are as or more effective than other digital media, and they’ve increased investment in them, among other findings.
The updated self-service platform enables brands to efficiently launch display, video, social media, CTV or in-store campaigns across multiple retail media networks.
Amazon Retail Ad Service is a cloud-based solution that uses machine learning models to serve contextual, relevant ads across retailers’ own websites and apps.