In-Store Retail Media

P2PI released multiple research reports on the state of retail media, Meijer added new digital ad placements, and Dollar General leaned into experiential sampling.

P2PI picks the brains of 1,000 Canadian shoppers to understand how retail media touches them and is received along the path to purchase.

The new entity has debuted a new retail media and merchandising touchpoint.

The regional grocer is set to launch digital advertising at nearly 200 supermarkets.

The new VP of marketing strategy joins Qsic as the in-store audio provider looks to expand its global presence.

Amazon unveils ad-tech service for online retailers, Dentsu hires IAB’s Jeffrey Bustos, and CVS bets on in-store media.

The funds will support the expansion of the in-store retail media platform into new retail locations, accelerate product development and scale its sales team.

Mood Media’s In-Store Marketplace operates a centralized platform designed to streamline how retailers, brands and solution providers activate and manage their ad campaigns. 

Bustos is known in the industry as the architect of industry retail media measurement standards for the U.S., Australia and Europe.

Walmart is selling a Native x Dunkin’ limited-edition collection, while Target received a collection from the brand based on flavors of Novamex’s Jarritos soft drinks.