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Niccolo Gloazzo discusses the broth and soup brand's approach to retail media and how it competes with the bigger, legacy brands.

Mars Inc. is activating its National Football League sponsorship with an instant-win game running at Circle K.

The Path to Purchase Institute is proud to announce the winners of its fourth annual OmniShopper Awards ahead of the in-person celebration at P2PI LIVE & Expo in November.

Here's a snapshot of an industry leader from the P2PI member community.

The c-store retailer is partnering with Celsius, Dr Pepper and Bodyarmor for a sweepstakes that will award 75 winners a trip to New York to attend the Fanatics Fest 2025 gathering for sports fans.

We present a case study for this 2024 REGGIE Award winner: Dare to Be Truly You.