Why Purpose Connects to Retail Category Leadership Data shows that the health and beauty category has more momentum and competition than ever before. Lume's Mando Line Launches Exclusively at Target Direct-to-consumer whole body deodorant brand Lume brought its Mando line for men exclusively to Target in March for its brick-and-mortar debut. Brand Watch: Splenda Embraces Trends, Occasions The brand stages short but effective campaigns at various retailers. Brand Watch: Bobโs Red Mill Unites Media, Shopper The full-funnel campaign includes videos and in-store signage. Redken Debuts Interactive Billboard, Virtual Try-On The haircare brand in April debuted a massive billboard in New Yorkโs Times Square to showcase a new product collection along with an AR experience. Special Report: Path to Purchase Trends 2024, Part 2 The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more. The New Consumer (March-April 2024) Recent research explores the hard-to-ignore Gen Z consumers โ from how they feel about clean labels to how they search and more. Activation Gallery: Nostalgia Marketing We provide a sampling of various brand and retailer activations from the past year that leverage nostalgia. Amazon Adds Clinique to Its Premium Beauty Store Estee Lauderโs Clinique began selling its products through the Amazon Premium Beauty program on March 27. See What P2PI Has in Store for Future Forward 2024 Retailers, CPG brands, solution providers and industry thought leaders will take the stage to explore data, AI, today's consumer and more at our annual conference, May 13-15 in Philadelphia. First Previous 41 42 43 44 45 Next Last