P2PI's second annual awards program will honor the top commerce marketers across brands, retailers, agencies and solution providers who are pioneering retail media. Nominate a colleague or peer by March 31.
Mondelez International encouraged Target shoppers to pair their morning coffee with a BelVita breakfast biscuit through an exclusive โSip Spotโ campaign.
The creamer launched nationwide in January, coinciding with both the 20th anniversary of Paramount Pictures' "Mean Girls" comedy and the Jan. 12 theatrical release of a remake.