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Industry experts and recent research flags AI disruption, personalization and shoppable content as a few of the key themes that will shape 2024.

Unilever’s Dove launched its first ever holiday product line exclusively at Walmart in November.

Albea’s Innovative Beauty Group brand incubator launched a blue-light blocking cosmetics line exclusively at Walmart in August.

The Unilever brand’s product launch at the retailer was supported by social and retail media.

Seven campaigns won OmniShopper Awards in five "Digital" categories.

Target is teaming up with British retailer Marks & Spencer to offer a holiday collection for the second year in a row, this time adding wine.

Here is a sampling of how some brands and retailers reached consumers this year ahead of and during these annual sales events.

Love Wellness, a DTC women’s wellness company focused on personal care, staged experiential events and leaned on in-store and digital activity to celebrate its launch at Walmart in the summer.