Social Media

Here's a snapshot of an industry leader from the P2PI member community.

Consumers are much more likely to click on social ads closer to the sales events that imply urgency, and there’s a significant customer service gap during peak shopping times, according to Emplifi.

Profiles of Innovator winners Diana Barr, Kristen DiCorleto, Molly Hjelm, Erin Mitten, Heather Nichols, Asha Tantuwaya and Tanya Valle.

Here’s a snapshot of industry leaders from the P2PI member community: Amylu Foods and C+R Research.

In-store signage supports the August rollout of 7-Select Fusion Energy and 7-Select Rehydrate.

Here's a snapshot of an industry leader from the P2PI member community.

Niccolo Gloazzo discusses the broth and soup brand's approach to retail media and how it competes with the bigger, legacy brands.

Mars Inc. is activating its National Football League sponsorship with an instant-win game running at Circle K.

The Path to Purchase Institute is proud to announce the winners of its fourth annual OmniShopper Awards ahead of the in-person celebration at P2PI LIVE & Expo in November.

Here's a snapshot of an industry leader from the P2PI member community.

The c-store retailer is partnering with Celsius, Dr Pepper and Bodyarmor for a sweepstakes that will award 75 winners a trip to New York to attend the Fanatics Fest 2025 gathering for sports fans.

Multipurpose products with added health benefits are catering to growing wellness demand, but marketers must win over today’s more knowledgeable and discerning customers.