Social Media

P2PI picks the brains of 1,000 Canadian shoppers to understand how retail media touches them and is received along the path to purchase.

The mass merchant partnered with the prebiotic soda brand to launch an exclusive limited-edition apparel collection in stores and on Target.com.

Learn how the CPG manufacturer is addressing the challenges of GLP-1 users and exploring new product offerings.

The New York spa and direct-to-consumer press-on nail brand is enjoying the spotlight at Target, where it rolled out an exclusive color in January.

Learn how the brand is leveraging social media in its 2025 marketing strategy.

The accessory brand launched at Target in December, with custom bags depicting the mass merchant’s bullseye logo among its SKUs.

The formerly internal program is looking for sports-focused social media enthusiasts to work with the retailer’s brand partners to create original, first-person content. 

Kroger united 25 brands for a "Return to School" promotion and sweepstakes following the 2024 holiday break.

Here's a snapshot of an industry leader from the P2PI member community.

Oreo is the first snack brand to launch a Sponsored Snap. Learn how the cookie giant leveraged the app's in-chat feature to deliver an interactive experience to the masses.