Social Media

The spot taps into 1990s nostalgia and Canadian identity as it reminds the viewer the brand is available in stores.

P2PI caught up with the company's CMO Raj Joshi to discuss the organic food brand's new campaign, marketing initiatives and Canadian products rolling out in the U.S.

Kruger Products has launched new campaigns and a contest ahead of Canada Day.

A sweepstakes from the convenience chain additionally awarded 200 winners a $500 store gift card.

Our annual survey shows how brand investments in social media and retail media continue to rise, while the commitment to AI is surging.

Brand investments in social media and retail media continue to rise, while the commitment to AI is surging, according to findings from part two of P2PI's 2025 Trends Report.

7-Eleven and Speedway unite more than a dozen brands for an instant-win game that runs through Jan. 6, 2026.

Revolution Beauty leveraged the 30th anniversary of Paramount Pictures’ “Clueless” by launching a makeup collection exclusively at Walmart in May.

Here are ways for brands to have impact on screens and store shelves, writes Sarah Young of SALT XC.

P2PI takes a deep dive with CVS Media Exchange's Parbinder Dhariwal on why the RMN decided to partner with Reddit and how the collaboration will help brands connect with shoppers in a meaningful, contextually relevant way.