Sampling

The emerging THC seltzer brand's "Get Together" campaign will utilize a diverse mix of media, including DOOH ads and user-generated content, to position cannabis consumption akin to traditional BevAlc marketing.

Diversifying Acosta's retail and marketing solutions, the companies will remain as separate agency brands within the bigger organization.

An 88-foot dome, set up this month in Montreal first and then Toronto, will feature live DJ sets and 360-degree visuals of Mexico landscapes.

When Therabody wanted to launch its products in third-party retailers in the U.K., the fitness and wellness brand turned to experiential agency Stellar Global.

This latest survey provides a great read on the trends since the pandemic and how shopping evolves across a wide range of categories, writes Great Northern Instore's Dan Sabanosh.