Sampling

At our May event, retailers, CPG brands and other thought leaders brought the latest topics and trends in commerce marketing front and center, including AI, in-store retail media and data. Read the highlights.

This latest investment comes a year after Acosta introduced its unified brand collective, combining its omnichannel retail, marketing and foodservice agencies.

Up to 44% of surveyed consumers say they’re planning to cook out a few times a week throughout the summer, according to Breaktime Media.

In-store signage uses a “Latin Flavors: Vibrant Tastes, Fresh Possibilities” message and a QR code to direct shoppers to a promotional page within Kroger.com.

Hain Celestial Group launched its line of Garden Veggie Flavor Burst tortilla chips in February with an omnichannel campaign that included in-store displays and an exclusive package at Walmart.

The CBD pet treat brand ran a sampling program ahead of Halloween to gather consumer insights and user-generated content.

The haircare brand in April debuted a massive billboard in New York’s Times Square to showcase a new product collection along with an AR experience.

After Chi expanded its presence at Walmart, the brand is now able to showcase and sell products on the popular social media platform.