Sampling

Mars tied in to “National Ice Cream Sandwich Day” on Aug. 2 by deploying its M&M’s Ice Cream Night Freeze Truck to dole out free ice cream cookie sandwiches.

Unilever is running a program at Meijer that positions the manufacturer's frozen treats as ideal for each day of the week.

The retailer is tying in to the July 21 theatrical release of "Barbie" with a sweepstakes, pop-up events and multiple licensed exclusives.

The inaugural “Geoffrey Tour Across America" kicks off on July 20 in New York with a celebration at the Herald Square Macy's store.

The ice cream brands are sponsoring a drones light show to celebrate 107 years of the iconic Chicago pier as well as National Ice Cream Month.

The 'Summer of Amour' platform celebrates the ice cream brand's new macaron flavors at romantic destinations across the globe, including in Paris, London and Hong Kong.

Most U.S. adults regularly replace meals with snacks and named fruit as a key component missing from today's options, per a recent survey commissioned by Del Monte Foods.