Retailer Campaigns

June’s designation as “National Candy Month” is gaining momentum with retailers and consumers nationwide despite economic uncertainty, self-checkout lanes and other trends and factors, according to recent consumer studies.

The third annual Path to Purchase Institute program celebrates the year’s best integrated, digital, in-store and collaborative marketing activations, as well as a new category: packaging.

The lifestyle and supplement brand activated its ongoing partnership with esports organization FaZe Clan to launch an energy drink exclusively at 7-Eleven.

The partners tied in to Earth Day with a two-month purchase incentive that supported The Nature Conservancy.

The Cheez-It Stop is located in Joshua Tree, a popular California getaway. Open for one week, it invites road trippers to fill up on the snack brand, rather than car fuel.

We present a sampling of how brands and retailers are using QR codes to create omnichannel marketing efforts and interact with consumers.

The TikTok-famous, pink-colored condiment hit shelves in January with plans for further expansion.

​​​​​​​Technology connects Mondelez’s cookie brand to any milk item in an innovative way.

Here’s the inside scoop on what to expect at Retail Media Summit, June 27-30 in Chicago.

A snapshot of industry leaders from the P2PI member community: Jelmar (CLR Brands) and Thomas J. Paul.