Recent retail news includes Target promoting a company veteran to chief marketing officer, and Walmart answering the question, 'What would Barbie buy?'
From the retail media benefits and challenges to fostering collaboration, the IAB's newly released Retail Media Buyer’s Guide serves as a comprehensive guide for marketers navigating the new media landscape.
The 'Summer of Amour' platform celebrates the ice cream brand's new macaron flavors at romantic destinations across the globe, including in Paris, London and Hong Kong.
Heart & Soul Marketing will develop a fresh brand campaign for Giant Food by leading the creative concepting and development for television, out-of-home, seasonal and in-store.
During his keynote address, Colin Lewis showed how both brands and retailers can navigate their way into a world that benefits both parties, rather than continue their often-adversarial relationships.
The Walt Disney Co. launched an exclusive Disney100 collection at PetSmart in May as it continues to celebrate its 100th anniversary with retail collaborations.
More than half of U.S. consumers planning to shop the July 11-12 sales event say they'll spend the same amount as they did in 2022, and 23% expect to spend more, according to a report from Slickdeals.
