Retailer Campaigns

The TikTok-famous, pink-colored condiment hit shelves in January with plans for further expansion.

​​​​​​​Technology connects Mondelez’s cookie brand to any milk item in an innovative way.

Here’s the inside scoop on what to expect at Retail Media Summit, June 27-30 in Chicago.

A snapshot of industry leaders from the P2PI member community: Jelmar (CLR Brands) and Thomas J. Paul.

The mass merchant spotlighted women-owned CPG brands and launched a special art collection featuring work from three Midwestern women.

7-Eleven tapped into nostalgia by partnering with Bandai Namco’s "Pac-Man" video game franchise on a sweepstakes.

The Goody Tru collection, designed by three multicultural female artists, is the largest and first-ever collaboration for the brand.

The farmer-owned cooperative and dairy manufacturer has grown its presence at airport with the “PDX Play Area,” located in the same concourse as the Tillamook Market.

Target and Lego are running a “100 Years of Fairytales” contest challenging consumers to design a Disney Lego set that will be sold exclusively at the mass merchant

Arc Worldwide's Andrew Janis shares rules of thumb for effective, data-driven shopper marketing.