Retail Media

Retailers addressing the need for customer exposure data can consider three strategies, writes executives from FocusKPI.

A new partnership with Koddi provides Grubhub merchants access to tools like bid automation, targeted ad campaigns and granular performance reporting.

Profiles of Innovator winners Diana Barr, Kristen DiCorleto, Molly Hjelm, Erin Mitten, Heather Nichols, Asha Tantuwaya and Tanya Valle.

Here’s a snapshot of industry leaders from the P2PI member community: Amylu Foods and C+R Research.

We present a case study for this 2024 REGGIE Award winner: Jimmy Dean/Walmart Shine Your Way.

Here’s how artificial intelligence is used in the retail media networks of major companies, according to Placements.io's Evan Bowen.

The capabilities include full-funnel insights to help brands launch new products and extending its measurement and optimization ad tech to all advertisers.

The collaboration underscores the companies’ shared goal to democratize retail media.

Here's a snapshot of an industry leader from the P2PI member community.