Retail Media

Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers.

Our Retail Intel Series features special retailer and brand guests in each episode. Join us for a dialogue about current trends and strategies that are driving innovation for the next era of retail.

The format weaves brand storytelling into the ride itself, aligning in-app media with where riders are headed.

Here are actions brands can take now to be competitive beyond the shelf, writes Goodway Group's Joe Frick.

Amar Singh, senior director of retail insights, will outline emerging AI-driven shopper journeys and explore how brands and retailers must adapt their measurement strategies.

"Interest Targeting" and category insights link dish preferences to packaged goods discovery and performance.

The updates signal Walmart’s push to evolve retail media beyond static targeting and reporting toward systems that can anticipate advertiser needs, recommend optimizations and act on them in real time.

New measurement tools are designed to bring digital-style targeting, attribution and optimization to physical store environments.

The format automates execution while tying ad performance to real-time consumer interests and intent signals.

Retail media is maturing faster than the systems used to measure it. New research examines why attribution alone isn’t enough — and how brands can rethink measurement to unlock true incremental value.