Retail Media

Target, Kroger, Albertsons and others shared retail media-related advancements and news during the month.

Shoppers in that country remain anchored to the physical aisle, while AI assistants struggle to gain a foothold, according to P2PI's latest shopper research.

From widespread apathy toward AI shopping assistants to sharp generational divides in ad receptivity, P2PI’s latest Canadian shopper study is packed with high-impact findings. Download the full report.

Shoppers often plan their shopping trips, but when it comes to snacks and sweets, the real decisions aren’t made until they get in the aisle, according to new insights from 84.51°.

The integration lets brands leverage Criteo's digital advertising platform as part of OpenAI’s ad pilot.

Industry players leaned into real-time inventory technology and streamlined omnichannel partnerships to sharpen the in-store edge.

Learn how the platform update helps retailers improve their ad operations and brand partner outcomes.

Infillion will integrate Catalina’s U.S. purchase data into its platform for verified measurement and campaign optimization.

The tools are designed to enhance cross-category shopping behavior and let advertisers reach consumers as they enter new verticals.

Social ads help brands solve marketing challenges.