Retail Media

Walmart will beta test a solution in the next few months that allows select Walmart Connect advertisers to directly plug in and access Vizio connected TV inventory.

P2PI chats with the retailer's Eliza Ollinger on the launch of its media network, AI's role in the retail media landscape and chicken season.

See how the collaboration will extend the reach of Uber Eats’ Sponsored Items formats to a broader set of CPG advertisers.

The regional grocer’s latest partnership elevates the store entrances.

Here's a snapshot of an industry leader from the P2PI member community.

Experts from Roku, PriceSpider, Kevel and NCSolutions will explore how retail media networks are evolving and integrating on-site and off-site media. 

See how the retailer is expanding a long-term partnership and focusing on the product detail page experience.

Learn how the mall operator is leveraging anonymized first-party data to enhance audience targeting for brands and retailers.

Costco, Ahold Delhaize, Instacart, P2PI and others shared retail media-related advancements, collaborations, other news and perspectives during the month.

Find out what industry players are participating in an exclusive closed beta to streamline their commerce media operations.

Manufacturers should invest their dollars in a few key areas for success this year, writes Bradley Keefer of Keen.

Our new industry resource, created in collaboration with the Retail Media Guild share group, unpacks approaches to holistic campaign planning and analysis.