Retail Media

The retailer media network is investing in new capabilities, including self-service, DOOH and experiential in-store activations.

Leonard brings more than 20 years of advertising and media experience.

Small shifts can give PDPs a first-mover advantage

The partnership will streamline campaign execution and expand access for third-party advertisers.

New collaboration aligns digital campaigns with store-level fulfillment.

The Latino-focused grocer is rolling out bilingual media touchpoints at 15 California stores this summer.

Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools.

Retailers have traditionally sought to inspire that behavior with dedicated in-store areas, but a report by Quad encourages modernizing the tactic by incorporating digital advertising.

Executives from Lowe's, Scotts Miracle-Gro, Whirlpool and Great Northern Instore explore the impact of retail media and ways to improve the shopping experience.