Retail Media

Day two’s opening keynote tackled AI-assisted shopping, the discerning shopper and content factories. Then, 7-Eleven executives discussed the retailer’s evolution in a shifting landscape.

The day one keynotes focus on shopper trends, strategies, data, AI, brand building and more. 

Most advertisers would increase retail media spend if DSP access were enabled, according to a new report from Koddi.

Read about the 25 marketers who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

Walmart, Sam's Club, Albertsons Cos. and others shared retail media-related advancements, collaborations and news during the month.

Pratt joins the market research firm after nearly eight years at Kroger’s data science and media subsidiary 84.51°.

The deal brings new e-commerce tools and omnichannel capabilities to Instacart’s suite of retailer-focused solutions.

New measurement capabilities developed with Koddi give brands greater visibility into campaign impact and incremental sales.

The evolution stems from Sam’s Club’s broader omnichannel vision, and includes new measurement tools as well as forthcoming formats like influencer- and creator-led content.

Dick's Sporting Goods' David Young will explore how RMNs can go beyond conventional ad placements to build more immersive and engaging consumer experiences.