Danone is implementing a shopper-centric strategy to navigate a complex, nonlinear path to purchase by integrating digital influence with in-store conversion.
The 93-piece winter collection features first-ever tie-ups with KitchenAid and Owala, backed by influencer campaigns and cross-banner retail exclusivity.
On Retail Media Unplugged, Peters shares why the best AI strategy right now isn't flashy tech — it's basic data hygiene, and why CPG brands must rethink product titles for large language models.
A report from Chicory and Mars United Commerce reveals why discretionary categories aren’t doomed — and how rethinking pack sizes and occasion-based marketing can keep treats in the basket.
This infographic explores how digital engagement influences in-store behavior, how physical retail experiences shape purchase decisions and three strategies for connecting the shopper journey across channels.
P2PI editors spotted the in-store retail media activity the same week Kroger leadership communicated its ambitions to expand its in-store media and physical digital footprint.
The retailer is developing a gateway for AI-powered shopping, while Walmart and Sam’s Club Connect execs point to opportunities for brands to influence product discovery in conversational experiences.
