Retail Media

The brand’s “Astoundingly Delicious Chicken” effort is at the center of national marketing, retail and experiential activations aimed at bringing more consumers into the category.

This case study details the omnichannel program, including retail media and in-store activations at Walmart, CVS and multiple grocers.

Learn how the collaboration better connects brands to millions of engaged shoppers.

Mondelez International teamed up with Albertsons’ retailer media network last fall on a program to convert reach into revenue through in-store activation around the Sargento Cheese Bakes snack brand.

Barrows Connected Store has appointed Brian Anthony vice president of connected creative strategy for North America.

Insights provided the rationale for a sprawling holiday-themed sensory program at Target — one grounded in a full-funnel approach to connecting retail media exposure with in-store activation.

Travel stop retailer says its retailer media network is gaining traction less than a year after launch, with new hires from Lowe's Media Network, Roundel and Hy-Vee RedMedia.

The tool is now available on Kroger Family of Companies' websites and apps.

Church & Dwight, Placer.ai and retail strategist Ian Scott will share fresh insights on omnichannel engagement, consumer behavior and the future of the physical store.

Ahold Delhaize USA is teaming with Pear Commerce to further its digital commerce capabilities across the grocer’s five banners.