Mobile Marketing

The new experience was designed to be food-forward, simplified and customer-centric.

Circle K Canada united 11 brands this summer for a "Rock Paper Prizes” instant-win game and sweepstakes that aimed to boost engagement with the retailer.

Mondelez International activated its National Collegiate Athletic Association sponsorship with a “Hometown Touchdowns” sweepstakes, earning the spotlight at Kroger by giving the retailer an exclusive overlay.

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.

The move strengthens fulfillment capabilities, personalization and retail media opportunities for brand partners.

Chicory's latest expansion aligns with growing consumer interest in healthy living, home cooking and meal planning.

Market 32, Price Chopper and Tops Markets launched redesigned websites and mobile apps powered by Instacart’s Storefront Pro.

ShopRite targeted shoppers looking to stock up for the back-to-school season by partnering with several major CPGs for bulk-purchase incentives.

The initiative is part of the retailer’s broader push to integrate digital tools with in-store experiences.

While some (many) retailers are heading full speed into retail media, Lidl US isn't one of them. In fact, if you ask CEO Joel Rampoldt, it will never be one of them.

Energy drinks are one of the top drivers of convenience store trips, and as the category becomes increasingly competitive, Monster Energy is seeking to stay top of mind with shoppers.

Here are three strategies for OTC brands to craft a shopper-first approach, writes Sharon Glass of InMarket.