Mobile Marketing

The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests.

Lyft's latest partnership takes digital retail media beyond traditional online storefronts.

Kraft Heinz's campaign was in response to research revealing that Canadian Millennials feel more stressed during the holiday season, especially if they are hosting.

Coca-Cola Co. tapped into the resurgence of nostalgic flavors among Millennials and Gen Z by launching orange cream versions of Coca-Cola and Coca-Cola Zero in February.

Engage loyalty app users by adding QR codes to receipts.

The mass merchant's omnichannel “Game Day” campaign spotlighted party supplies from numerous brands.

Target in February spotlighted Black-owned brands and partnered with creators on an exclusive line of products.

The sweeps awarded CA$5,000 (suggested for a trip to New Orleans) to six Sobeys shoppers. We break down the details and related activity at the grocer.

The Mondelez International brand partnered with Albertsons Cos. in September for a campaign meant to help Gen Z navigate first jobs.

The new entity has debuted a new retail media and merchandising touchpoint.

We showcase a sampling of displays and signage leveraging QR codes at retail, including from Nestle Purina and Target.

Kroger united 25 brands for a "Return to School" promotion and sweepstakes following the 2024 holiday break.