E.l.f. Launches Personalized Beauty Tool Powered by Pinterest Insights The new digital experience brings together consumer insights, shoppable Pinterest boards and influencer activations. Ensueno Mobile Campaign Lets 'Abuelas' Decode Your Laundry Tags The brand blends cultural nostalgia and humor in a new interactive, educational activation that includes a promotional overlay at H-E-B. Kate Spade New York Launches 300-SKU Collection at Target Display fixtures stocked a mix of apparel, jewelry and accessories for kids and adults along with houseware, pillows and seasonal products. Lyft Bolsters Ad Transparency, Performance Measurement A partnership with DoubleVerify enhances in-app advertising with geo-targeting, attention metrics and other tools. Sponsored In-House Retail Media is a Golden Opportunity for the Right Partners Ecrebo empowers retailers to cost-effectively grow their owned and operated retail media inventory. Neutrogena Offers 'Reboot' at Walmart Kenvue Brands’ Neutrogena encouraged Walmart shoppers to “reboot your routine” with a New Year’s resolution-themed bulk purchase incentive. Kroger Celebrates Latin Flavors Again Kroger reprised the “Latin Flavors” campaign it ran ahead of Cinco de Mayo last year. We take a look at the marketing plan, which included recipe inspiration and sampling products throughout the store. Wawa, Walgreens Get Exclusive 'Share a Coke' Promotions Wawa's activation included a sweepstakes, while Walgreens' tied into Mother’s Day. 'Minecraft Movie' Exclusives Come to Walmart, Ulta Both Walmart and Ulta Beauty spotlighted exclusive tie-ins to the April 4 theatrical release of Warner Bros. Pictures’ “A Minecraft Movie.” Dollar General Adds Rewards-Driven Advertising to Retail Media Offerings New partnership enables DGMN advertisers to reach shoppers with incentivized offers. Brands Helped Kroger 'Score Big' During March Madness Kroger united nearly 20 brands for a sweepstakes and cause campaign that informally tied in to March Madness. PetSmart Gives Its Loyalty Cardholders Extra Treats The retailer made March "Treats Rewards Members Month" to provide extra value to its loyalty cardholders. First Previous 5 6 7 8 9 Next Last