Mobile Marketing

While BevAlc promotions have traditionally faced compliance and measurement challenges, the new program helps brands run targeted, trackable campaigns within the retailer’s app.

Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights.

A sweepstakes from the convenience chain additionally awarded 200 winners a $500 store gift card.

7-Eleven and Speedway unite more than a dozen brands for an instant-win game that runs through Jan. 6, 2026.

Savings include Amazon products and Canadian brands.

The new digital experience brings together consumer insights, shoppable Pinterest boards and influencer activations.

The brand blends cultural nostalgia and humor in a new interactive, educational activation that includes a promotional overlay at H-E-B.

Display fixtures stocked a mix of apparel, jewelry and accessories for kids and adults along with houseware, pillows and seasonal products.

A partnership with DoubleVerify enhances in-app advertising with geo-targeting, attention metrics and other tools.

Ecrebo empowers retailers to cost-effectively grow their owned and operated retail media inventory.