Clearly Canadian Launches Ad Campaign Starring Shania Twain The spot taps into 1990s nostalgia and Canadian identity as it reminds the viewer the brand is available in stores. Nature's Path Looks to Grow U.S. Household Penetration via 'Relatable' Brother Nature Character, Brand Relaunch P2PI caught up with the company's CMO Raj Joshi to discuss the organic food brand's new campaign, marketing initiatives and Canadian products rolling out in the U.S. Mood Media Hires David Simon to Lead Advertising, Vibenomics, In-Store Marketplace Simon will focus on integrating the companies’ retail media capabilities. Target Chooses Matt Drzewicki to Lead Roundel Drzewicki, who has led the RMN in an interim capacity since January, will assume the role of senior vice president of Roundel next week. Inside Lipton's First Major Brand Refresh in a Decade President Racquel Harris Mason spoke with P2PI sibling brand Progressive Grocer about the brand's new packaging and strategic updates. Michael J. Fox Voices Real Canadian Superstore's Newest Ads The campaign is the Loblaw banner's ode to Canadian unity and strength. Ulta Beauty Names Lauren Brindley Its First Chief Merchandising and Digital Officer Brindley previously was CEO of Revolution Beauty and held leadership roles at Walgreens and Boots UK. L'Oreal Uses Google's AI Tools to Accelerate Marketing Content Creation L’Oreal’s use of generative AI technology is taking the concept creation timeline from weeks to days. Learn more. Finding the Right Media Mix for CPG Brands in 2025 Manufacturers should invest their dollars in a few key areas for success this year, writes Bradley Keefer of Keen. P2PI Announces 2025 Retail Media Award Winners Through our third annual program, we're proud to reveal the top 25 commerce marketers pioneering retail media. First Previous 1 2 3 4 5 Next Last
