Loyalty Marketing

We examine the growing impact of Latino consumers in the channel as well as marketers’ needs to deepen their connections with these shoppers.

The BJ’s Wholesale Club executive has built a retail media program from the ground up.

DTC toothpaste brand Hismile brought back its limited-edition candy cane flavor for the holidays, this year selling it exclusively at Walmart and through HismileTeeth.com.

Shoppers can earn points on partner promotions.

Session by session notes from the November event compiled by the editors of the Path to Purchase Institute.

The Gen Z shopper, the increasing influence of content creators, and Amazon’s dominant comeback are among some of this year’s most notable holiday trends, according to recent reports. 

The beverage manufacturer is partnering with the drugstore chain for an online holiday recipe hub.

InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more.

P2PI chats with LiveRamp's Hugh Stevens on location at Retail Media Summit UK in London.

P2PI will present the research at its second annual Retail Media Summit Canada, Feb. 19 in Toronto.