Loyalty Marketing

The James Beard Award-winning pitmaster partnered with Target in June to launch a line of 12 South Carolina-inspired SKUs under the retailer’s Good & Gather private label.

While BevAlc promotions have traditionally faced compliance and measurement challenges, the new program helps brands run targeted, trackable campaigns within the retailer’s app.

The move means loyalty members no longer need the retailer app to access digital coupons. Stop & Shop also made a similar move.

Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights.

A sweepstakes from the convenience chain additionally awarded 200 winners a $500 store gift card.

7-Eleven and Speedway unite more than a dozen brands for an instant-win game that runs through Jan. 6, 2026.

Savings include Amazon products and Canadian brands.

P2PI takes a deep dive with CVS Media Exchange's Parbinder Dhariwal on why the RMN decided to partner with Reddit and how the collaboration will help brands connect with shoppers in a meaningful, contextually relevant way.

In a push to get grocers thinking differently, Ryan Draude, head of loyalty and digital at Giant, drew from his background in hospitality to share repeatable loyalty frameworks.

The retailer’s PC Express now offers subscription options and other time-savers.