Loyalty Marketing

The Path to Purchase Institute's latest proprietary consumer research surveyed shoppers in English and French to understand how retail media touches them and its overall impact.

Here's a snapshot of an industry leader from the P2PI member community.

Kroger united 25 brands for a "Return to School" promotion and sweepstakes following the 2024 holiday break.

Walgreens is heavily promoting deals on OTC and vitamin brands through its in-store displays.

The regional grocer is set to launch digital advertising at nearly 200 supermarkets.

Oreo is the first snack brand to launch a Sponsored Snap. Learn how the cookie giant leveraged the app's in-chat feature to deliver an interactive experience to the masses.

The retailer has activated its National Hockey League sponsorship with a game and sweepstakes running throughout the 2024-2025 season.

The cooperative also revealed a new sponsorship tied to Groundhog Day and a campaign featuring Punxsutawney Phil.

Among the new features, the retailer is testing a capability that allows in-store shoppers to open locked display cabinets using the app.

The Landscape highlights the various retailer media networks and partners in the marketplace, and gives P2PI member companies a chance to communicate their offerings.