Loyalty Marketing

Although Stephen Bettencourt has both undergrad and graduate degrees in management science, a professor opened his eyes to the world of marketing research, and from then on, he had a new passion.

The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more.

Recent research explores the hard-to-ignore Gen Z consumers — from how they feel about clean labels to how they search and more.

Here’s a snapshot of industry leaders from the P2PI member community: Blue Chip and Select.

Solo Stoves and Air Canada are among the first to leverage Chase Media Solutions, which combines the scale and audience of a retail media network with its own first-party financial data and targeting capabilities.

The Vitamin Shoppe is the first national nutritional supplement retailer available on the Uber Eats app for on-demand and scheduled delivery across the U.S.

Brands are still betting on the social media platform’s commerce opportunity amid rising seller fees, slowing user growth and a potential U.S. ban.

This fireside chat at Future Forward will explore how harnessing both types of data can provide a comprehensive understanding of consumer behavior, preferences and trends.

Recent retail news includes Target promoting Circle Week and its new, tiered loyalty program with spots featuring Kristen Wiig's Target Lady character.