Instacart Adds 20 Retailers Across Canada

Just before the holiday season, Instacart added more than 20 new Canadian retail banners to the Instacart app and grew the number of stores it delivers from by 60% in 2022, including new and expanded partnerships with Rexall, Linen Chest, The Bay and new Metro banners Food Basics, Adonis and Super C. Instacart now delivers from more than 4,000 stores across all 10 Canadian provinces.

Shoppers in Ontario and Quebec can access one-hour grocery delivery from the three new Metro banners in addition to more than 180 Metro stores countrywide. Shoppers can also shop for same-day delivery from pharmacy retailer Rexall as well as lifestyle retailer The Bay, Bulk Barn and Linen Chest and other retailers.

This follows Instacart's expansion of its advertising business to Canada in May — the first time Instacart Ads have been made available outside of the U.S. — which has enabled hundreds of brands to reach Canadian shoppers directly at the point of purchase.

Retail Partner Sentiments

"Earlier this year, we partnered with Instacart to expand our same-day delivery options to customers in Ontario and Quebec," said Christina Bedard, vice president, e-commerce and digital strategy at Metro, in a news release. "Following strong customer response, we're happy to be extending this [offering] the convenience of groceries delivered in an hour at the same prices as in-store through Instacart."

"At The Bay, we are always thinking about the customer. Through this partnership, we are addressing an important 'get-it-now' need for our customers whether it is a last-minute gift or a must-have item for their home or beauty routine," added Margot Johnson, chief business officer at The Bay. "Initiatives like this are part of the continual innovation and new experiences The Bay is delivering to make it easy and convenient for customers to discover and get the products that reflect their life and style."

"We understand that the holidays can frequently be stressful, and as a Canadian and family-owned retailer, we strive to deliver a stress-free shopping experience," said Morris Shipper, digital marketing director at Linen Chest, in the release. Partnering with Instacart allows our customers a frictionless online shopping solution to get their hosting and gifting essentials delivered from one of our 40 stores right on time for the holidays."