Loyalty Marketing

P2PI and agency SMG teamed with MESH Experience to produce a research report looking at retail media's role further up the funnel.

Retailers addressing the need for customer exposure data can consider three strategies, writes executives from FocusKPI.

Profiles of Innovator winners Diana Barr, Kristen DiCorleto, Molly Hjelm, Erin Mitten, Heather Nichols, Asha Tantuwaya and Tanya Valle.

Research from B2B wholesale marketplace Faire found that many retailers are planning extra perks for in-store shoppers, such as DIY workshops, holiday markets and other events.

Here’s a snapshot of industry leaders from the P2PI member community: Amylu Foods and C+R Research.

We present a case study for this 2024 REGGIE Award winner: Jimmy Dean/Walmart Shine Your Way.

While many households take part in familiar routines, there's an opportunity and desire for new holiday experiences, according to insights from Kroger's 84.51°.

In-store signage supports the August rollout of 7-Select Fusion Energy and 7-Select Rehydrate.

The capabilities include full-funnel insights to help brands launch new products and extending its measurement and optimization ad tech to all advertisers.

Here's a snapshot of an industry leader from the P2PI member community.