Innovations & Solutions

P2PI's retailer profiles are updated and added to regularly with promotional developments, social media strategy, AI activity and more. Here is a sampling of recent profile updates — which are updated biweekly.

The retailer explains how the condensed format also doubles as a testing ground.

Menasha Packaging explores where adoption is accelerating, how brands are using transparency codes today, and how industry shifts could expand the role of 2D codes across commerce.

Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers.

Brandmovers' Jennifer Kunz highlights unique programs resonating with consumers across categories.

Here are ways for brands to reach selective shoppers through on-pack strategy, writes AirBaton's Caleb Sheppard.

Mazza will lead North American growth for the company, focusing on accelerating new business, and strengthening relationships with key retailers, brands and industry stakeholders.

Gemini-enabled innovations make it easier for consumers to find products and buy across Google surfaces and the retailer’s digital channels.

A new AI phone system provides faster support for shoppers calling the retailer with questions and seeking project advice.

Partnership marks one of the delivery company’s largest grocery expansions in Canada.