Industry

The brand’s second annual “Wienie 500” drives brand engagement while boosting hot dog sales.

The annual program recognizes female leaders at brands, retailers, agencies and solution providers for their impact in the commerce marketing industry.

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.

The event returns to Chicago this June with a streamlined agenda, exclusive research and a deep dive into the AI partnerships redefining the customer relationship.

The Path to Purchase Institute is gearing up for its 2026 Retail Media Summit with can’t-miss sessions, speakers and strategic discussions for the event, June 2-4 at the Palmer House Hilton in Chicago.

Q1 2026 trends, tactics and standout activations.

CPG leaders, along with tech experts in the field, recently shared their take on AI at the recent Shoptalk event held in Las Vegas.

The members-only event in May blends strategy sessions with peer discussion and networking, featuring speakers from Harris Teeter, Gopuff and more.

New integrations allow for direct product placement and measurement, signaling a shift in how CPG brands like L’Oreal approach streaming ad spend.

Discover how to scale a challenger brand and leverage AI-powered influencer marketing at P2PI’s fifth annual RMS in Chicago, June 2-4.

Select locations hosted Trade & Play events and stocked the latest products to mark Pokemon's 30th anniversary.

At Retail Media Summit Canada, Amar Singh, senior director of retail insights at Kantar, explained how agentic AI is poised to handle research on a shopper’s behalf right through to purchase.