Events

The experiential campaign promoted new eye pencil shades with a West Coast activation.

The online grocer blends retail and community with a summer-to-winter pop-up and experiential events in Southampton, New York.

A pilot program in select stores offers shopper guidance and sampling experiences during “The Beauty Event.” It's Walmart’s latest move to elevate the beauty category.

See how Absolut, Aperol, Recess and others will engage festivalgoers at Coachella and Stagecoach this spring.

Explore how retailers are elevating the category with increasingly competitive annual spring sales.

Learn about the retailer's latest initiative, selected brand partners and enhanced store experience.

Here are some seamless and impactful strategies for in-store event marketing.

Here's how a Schwarzkopf traveling salon visited Walmart stores and other sites to build brand awareness and exceed multiple KPIs.

Learn about “Ulta Beauty World,” happening this spring in San Antonio.

The Lego Botanicals global pop-up shop tour is part of a multifaceted campaign designed to celebrate love and connection and remedy loneliness in an increasingly digital world.