Ulta Beauty debuted a limited-edition “Wicked” collection on Oct. 6 tied to the Nov. 22 theatrical release of the Universal Pictures musical about the witches of Oz.
A celebratory cocktail reception and special breakfast are dedicated to honoring innovative ideas and professional achievements, while providing an opportunity to engage with top minds in retail marketing.
Research from B2B wholesale marketplace Faire found that many retailers are planning extra perks for in-store shoppers, such as DIY workshops, holiday markets and other events.