Events

One campaign won an OmniShopper Award in the "Packaging" category.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

We examine the growing impact of Latino consumers in the channel as well as marketers’ needs to deepen their connections with these shoppers.

The company’s Schwarzkopf brand enlists partners for a full omnichannel campaign.

The Gen Z shopper, the increasing influence of content creators, and Amazon’s dominant comeback are among some of this year’s most notable holiday trends, according to recent reports. 

All commerce marketing professionals and P2PI members can RSVP now for the laid-back, end-of-year networking event in Stamford, Connecticut.

Target partnered with 11 petfluencers to launch its first collection for pets and pet lovers on Sept. 21.

Most shopping will be done online, but stores have a renewed opportunity to capture spending, according to a report from Circana.

The first “Charcuterie Chalet” will be open to the public on Dec. 4-5 to provide consumers with holiday inspiration.

Ulta Beauty debuted a limited-edition “Wicked” collection on Oct. 6 tied to the Nov. 22 theatrical release of the Universal Pictures musical about the witches of Oz.