Entertainment Tie-ins / Licensing

A 4,000-square-foot store in New Jersey, co-designed with Sanrio, is Miniso's first intellectual property-inspired collection store in the U.S.

Among its latest innovations, Roku debuted a dedicated NBCUniversal destination for the Summer Olympics, home screen video ad placements, advertiser showrooms and a new partnership with The Trade Desk.

Coca-Cola Co. is promoting the release of a series of limited-edition packages depicting Marvel characters with a bulk-purchase incentive at Kroger.

The store spans more than 16,000 square feet across two floors at an open-air shopping center. It's the retailer’s fifth flagship to date.

The Shop, a line of men’s grooming products inspired by the YouTube and HBO interview show of the same name, launched exclusively at Walmart on April 1.

We provide a sampling of various brand and retailer activations from the past year that leverage nostalgia.

The "Netflix House" concept could offer attractions/activities including fan meet-and-greets, book signings, comedy shows, escape rooms and one-off reunion events with actors.

Actor and wrestler Dwayne “The Rock” Johnson launched his Papatui men’s personal care brand exclusively at Target stores on March 10.

Fantasy Ruby Red features a unique custom can design that brought characters to life through an immersive physical and AR-enabled launch event in Los Angeles.

Hayden Products’ Walmart-exclusive cosmetics brand launched a limited-edition Girl Scout Cookies-inspired makeup collection in February.

Actor Blake Lively’s nonalcoholic sparkling beverage brand expanded distribution to Canada in February exclusively at 300 Sobeys stores.

The creamer launched nationwide in January, coinciding with both the 20th anniversary of Paramount Pictures' "Mean Girls" comedy and the Jan. 12 theatrical release of a remake.