Entertainment Tie-ins / Licensing

7-Eleven partnered with The Tetris Co. for a sweepstakes and themed apparel collection celebrating Tetris’ 40th anniversary.

The 7,000-square-foot store includes six new and pre-existing toy experiences, including a Barbie doll styling station from Mattel and a “Build your Car by Majorette” station.

Here's a sampling of unique displays and product merchandising that the editors at the Path to Purchase Institute have spotted so far in 2024.

Revolution Beauty is building buzz for the Aug. 15 premiere of the fourth season of Netflix’s “Emily in Paris” by bringing its tie-in makeup collection to brick-and-mortar — exclusively at Target.

A 4,000-square-foot store in New Jersey, co-designed with Sanrio, is Miniso's first intellectual property-inspired collection store in the U.S.

Among its latest innovations, Roku debuted a dedicated NBCUniversal destination for the Summer Olympics, home screen video ad placements, advertiser showrooms and a new partnership with The Trade Desk.

Coca-Cola Co. is promoting the release of a series of limited-edition packages depicting Marvel characters with a bulk-purchase incentive at Kroger.

The store spans more than 16,000 square feet across two floors at an open-air shopping center. It's the retailer’s fifth flagship to date.

The Shop, a line of men’s grooming products inspired by the YouTube and HBO interview show of the same name, launched exclusively at Walmart on April 1.

We provide a sampling of various brand and retailer activations from the past year that leverage nostalgia.