Entertainment Tie-ins / Licensing

Natural personal care brand Dr. Squatch launched a line of bar soaps based on Marvel’s "The Avengers" exclusively at Walmart in December.

Mars Inc.’s brand ran a movie night purchase incentive with Amazon for the fourth year in a row.

Recent retail news includes Target launching a private label with lower price points, and Amazon Fresh offering customers a chance to reserve regular pickup and delivery times.

Revlon has collaborated with Redecor to introduce shades from its lipstick collections to the design simulation game for players to decorate their virtual spaces.

Profusion Cosmetics is selling a limited-edition collection exclusively at Walmart called "It’s a Vibe."

A consumer study from Veylinx shows increases in Gen Z viewership and in overall product demand, with Doritos Dinamita, Michelob Ultra and E.l.f.’s Halo Glow outperforming other brands tested.

Licensed merchandise tied to the releases of films "Trolls Band Together," "Wish" and "Aquaman and the Lost Kingdom" recently enjoyed the spotlight at Walmart stores.

Procter & Gamble’s Native launched a limited-edition collection of personal-care products in December inspired by Girl Scout Cookies exclusively at Target.

We provide a glimpse at how some retailers and brands activated during the holidays, as well as with New Year’s resolutions and Dry January — online, in stores and beyond.

The Mondelez brand’s Super Mario-themed cookies get full 360-degree campaigns.

An award-winning campaign with Marvel’s ‘Black Panther’ included augmented reality and store displays.

The personalized skincare company is rolling out a 1980s workout-themed campaign to promote its new hair growth serum that is designed to treat androgenetic alopecia.