Entertainment Tie-ins / Licensing

Actor and wrestler Dwayne “The Rock” Johnson launched his Papatui men’s personal care brand exclusively at Target stores on March 10.

Fantasy Ruby Red features a unique custom can design that brought characters to life through an immersive physical and AR-enabled launch event in Los Angeles.

Hayden Products’ Walmart-exclusive cosmetics brand launched a limited-edition Girl Scout Cookies-inspired makeup collection in February.

Actor Blake Lively’s nonalcoholic sparkling beverage brand expanded distribution to Canada in February exclusively at 300 Sobeys stores.

The creamer launched nationwide in January, coinciding with both the 20th anniversary of Paramount Pictures' "Mean Girls" comedy and the Jan. 12 theatrical release of a remake.

Natural personal care brand Dr. Squatch launched a line of bar soaps based on Marvel’s "The Avengers" exclusively at Walmart in December.

Mars Inc.’s brand ran a movie night purchase incentive with Amazon for the fourth year in a row.

Recent retail news includes Target launching a private label with lower price points, and Amazon Fresh offering customers a chance to reserve regular pickup and delivery times.

Revlon has collaborated with Redecor to introduce shades from its lipstick collections to the design simulation game for players to decorate their virtual spaces.

Profusion Cosmetics is selling a limited-edition collection exclusively at Walmart called "It’s a Vibe."