Entertainment Tie-ins / Licensing

Granted, not every movie release or licensed product can or will measure up to the impact “Barbie” had on marketing in 2023. Here is a sampling of the entertainment tie-ins and licensing agreements the Path to Purchase Institute spotted this year.

The exclusive line celebrates the 30th anniversary of the Universal Pictures movie this summer.

A TikTok sensation/trend has inspired Miniso's latest store, which primarily sells mystery collectibles and toys packed in identical packages.