Displays & Signs

Consumer research from Vestcom suggests marketers may be overlooking the significant potential of in-store media amid heavy investment in digital channels.

Circle K Canada united 11 brands this summer for a "Rock Paper Prizes” instant-win game and sweepstakes that aimed to boost engagement with the retailer.

Mondelez International activated its National Collegiate Athletic Association sponsorship with a “Hometown Touchdowns” sweepstakes, earning the spotlight at Kroger by giving the retailer an exclusive overlay.

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.

Coca-Cola Co. discontinued Diet Cherry Coke in 2020 but brought the flavor back at Kroger over the summer as part of the retailer’s increased push for exclusive beverages.

The moves reflect the electronics retailer’s broader strategy to position its stores as discovery hubs for new technology.

T&G Global's Jen Lessner shares five strategies CPGs use to turn brick-and-mortar challenges into advantages.

The convenience retailer tapped into nostalgia and built on its celebration of car culture by partnering with Mattel to launch an exclusive collection.

The wellness brand ran a sweepstakes at Walmart to promote an exclusive new flavor as part of the mass merchant’s push to tap into the growing functional beverage category.

ShopRite targeted shoppers looking to stock up for the back-to-school season by partnering with several major CPGs for bulk-purchase incentives.

Smurfit Westrock executives detail strategies and insights that help displays capture attention, drive incremental sales and boost results.

Circle K is promoting exclusive flavors from several beverage brands, seeking to appeal to novelty-seeking shoppers as a way to boost trips and build baskets.