C-store chains are known to aggressively pursue exclusives from beverage brands as a way to boost trips. We break down the marketing support for 7-Eleven's latest from PepsiCoโs Gatorade.
Better World Fragrance House, a brand from five-time Grammy-winning rapper Drake, launched a Summer Mink scent exclusively at Ulta Beauty in May as part of an ongoing partnership.
ColourPop Cosmetics tied in to the May 23 theatrical release of Disneyโs "Lilo & Stitch" by launching a line of licensed products at Ulta Beauty as part of an ongoing partnership with the retailer.
What's important to Gen Z in wellness and beauty, and how can brands effectively connect with them? Retailer, brand and marketing professionals weigh in.
Retailers have traditionally sought to inspire that behavior with dedicated in-store areas, but a report by Quad encourages modernizing the tactic by incorporating digital advertising.
The James Beard Award-winning pitmaster partnered with Target in June to launch a line of 12 South Carolina-inspired SKUs under the retailerโs Good & Gather private label.