Derek Gaskins, BP head of guest experience, details the necessity of a seamless shopper journey, leveraging high-value categories like coffee and tobacco, and challenging giants such as Walmart through coalition-based retail media.
Consumer research from Vestcom suggests marketers may be overlooking the significant potential of in-store media amid heavy investment in digital channels.
Circle K Canada united 11 brands this summer for a "Rock Paper Prizes” instant-win game and sweepstakes that aimed to boost engagement with the retailer.
Mondelez International activated its National Collegiate Athletic Association sponsorship with a “Hometown Touchdowns” sweepstakes, earning the spotlight at Kroger by giving the retailer an exclusive overlay.
Coca-Cola Co. discontinued Diet Cherry Coke in 2020 but brought the flavor back at Kroger over the summer as part of the retailer’s increased push for exclusive beverages.