Digital Transformation

The retailer is developing a gateway for AI-powered shopping, while Walmart and Sam’s Club Connect execs point to opportunities for brands to influence product discovery in conversational experiences.

Epsilon's Gillian MacPherson explains how aligning customer identity and data across teams improves personalization and measurement without needing a complete organizational overhaul.

As CMO, she is transforming the company's marketing lens by focusing on long-term brand vision and taking steps to see measurable impact daily. 

CEO Jeremy Gosch shares insights at Groceryshop.

Neeli Straiges of 7th House Marketing shares how to leverage digital culture, creator partnerships and flexible retail media to drive in-store discovery.

The club retailer will gain access to the commerce intelligence system in 2027.

Turner joins the grocery giant from The Fresh Market, where she led marketing for nearly two years.

The retailer’s Safeway plugin in ChatGPT helps consumers find new products, reorder weekly lists and build their shopping carts.

Arc Worldwide's Marianne Lacle and Fabia Talhame highlight the in-store moves CPGs can make for success.

Diageo's head of content and Placer.ai's research head will explore how consumer behavior and omnichannel content strategies are reshaping the in-store experience.

The retailer also is launching a Backyard Escapes brand program in partnership with Vizio.

AWG's partnership with RSA America expands loyalty, e-commerce, mobile, retail media and AI capabilities.