Digital Marketing

Recent retail news includes Target promoting Circle Week and its new, tiered loyalty program with spots featuring Kristen Wiig's Target Lady character.

PetSmart has been heavily promoting an updated version of its Treats Rewards loyalty program that launches April 2.

Home Depot updated Retail Media+ to Orange Apron Media and introduced a new partnership with Univision.

The transaction marks a significant investment to strengthen RRD’s existing portfolio of marketing, packaging, print and supply chain solutions.

BJ’s Media Exchange advertisers have the ability to link retail media campaigns to in-club transactions.

Walmart plans to automate and scale its advertising suite, explore new offsite frontiers including inside stores, improve targeting and full-funnel measurement, and expand creative capabilities.

In this Learning Lab educational course, Firstmovr's Chris Perry gets marketers up to full speed on the current state of retail media and where it's going next.

PopClips allows retailers and online sellers to embed live shoppable videos across their social media and Shopify storefronts.

The Home Depot encouraged shoppers to stock up for spring cleaning with a bulk-purchase incentive on supplies from Procter & Gamble.

The third annual awards program spotlights the next generation of leaders in commerce marketing.