The Promise of Retail Media Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old. SlimFast Gives Walmart Shoppers First Access Glanbia Performance Nutrition’s SlimFast gave Walmart an exclusive launch window for a line of intermittent fasting products that launched in September. Lindt Launches Virtual Chocolate Shop The interactive virtual storefront offers consumers another way to experience Lindt chocolate during the holidays. Mattel Rolls Out NFT Marketplace The marketplace will enable consumers to purchase digital art attached to Mattel’s iconic brands, including Barbie and Hot Wheels. Black Friday, Cyber Monday Retailer Roundup See how retailers including Walmart, Target and Amazon pushed their sales events earlier this year with a sampling of activity. Digital Advertising Drives Black Friday 2022 Spend Retail media ads generated 192% higher revenue on Black Friday compared to the November daily average, according to Skai. Pinterest TV Launches in Canada Ahead of the Holidays The livestreaming platform rolls out to Canada in tandem with its North American “Shop the Holidays” livestreaming series. Target SodaStream 'Add Some Sparkle' Showcase Target Gets a Faux Eyelash Exclusive DTC faux eyelash brand LoveSeen has launched a line of 95% recyclable, vegan lashes exclusively at Target. Kroger Precision Marketing Targets via Snapchat Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats. First Previous 84 85 86 87 88 Next Last