The vodka brand asked local bartenders to provide characteristics about their neighborhoods and culture to inform an AI platform and ultimately bring the cocktails to life.
The ChiperAds platform allows brands to leverage first-party data and advanced advertising tools that can help suppliers penetrate accounts they’re not in and grow sales with existing accounts through targeted digital campaigns.
In partnership with retail technology provider Swiftly, the parent company of Save Mart, Lucky and FoodMaxx debuts enhancements featuring more retail media touchpoints and capabilities.
Target and Lego are running a “100 Years of Fairytales” contest challenging consumers to design a Disney Lego set that will be sold exclusively at the mass merchant
More than double the reach of digital audiences, in-store media enables brand advertisers to reach shoppers at scale, and drives measurable conversion.