Digital Marketing

Research from B2B wholesale marketplace Faire found that many retailers are planning extra perks for in-store shoppers, such as DIY workshops, holiday markets and other events.

Here’s a snapshot of industry leaders from the P2PI member community: Amylu Foods and C+R Research.

We present a case study for this 2024 REGGIE Award winner: Jimmy Dean/Walmart Shine Your Way.

The grocer's campaign touts a new tagline via various marketing materials, including in-store signage, online videos, billboards and digital displays.

Attitudes vary most strongly by age, but personalization and rewards could be key to winning over consumers who remain undecided.

In-store signage supports the August rollout of 7-Select Fusion Energy and 7-Select Rehydrate.

The capabilities include full-funnel insights to help brands launch new products and extending its measurement and optimization ad tech to all advertisers.