Digital Marketing

New research reveals that while 37% of shoppers are buying more frequently due to personalized recommendations, a significant pullback in spending is expected in 2025.

The Path to Purchase Institute is proud to announce the winners of its fourth annual OmniShopper Awards ahead of the in-person celebration at P2PI LIVE & Expo in November.

Here's a snapshot of an industry leader from the P2PI member community.

Leaders from the two companies will explore important tactics and strategies, and share success stories from brands at the November event outside of Chicago.

The U.K. retailer's dedicated web page carries products from 130 women-led businesses.

Belk Media Network, developed in partnership with Criteo, utilizes sponsored products and onsite display ads, and it will expand to additional formats in 2025.

Here is a sampling of how brands in the beverage alcohol (BevAlc) category have activated at retail over the past six months.

The c-store retailer is partnering with Celsius, Dr Pepper and Bodyarmor for a sweepstakes that will award 75 winners a trip to New York to attend the Fanatics Fest 2025 gathering for sports fans.

Our store visits show how Co-op focuses primarily on convenience and sells a mix of own brand and name brand products.

We present a case study for this 2024 REGGIE Award winner: Walmart Ugly Sundaes.